Shopify DevelopmentArchitectural Furniture & Interior Design • 2024

Melcasa Australia

A minimalist luxury e-commerce experience showcasing bespoke architectural furniture, engineered for tactile visual storytelling and seamless trade-account purchasing.

Average Session Duration
4m 12s
B2B Trade Registrations
+62%
Mobile Bounce Rate
24.1%
Core Web Vitals Pass Rate
100%
Melcasa Australia high-end architectural furniture and interior design storefront
The Architectural Bottleneck

The Client Challenge

High-ticket designer items require extensive visual material (finishes, fabric swatches, dimensional diagrams) without sacrificing page load speed or mobile responsiveness.

The Engineering Strategy

Our Technical Solution

Engineered a custom Shopify 2.0 theme with asynchronous 3D/AR preview integration, dynamic swatch selectors, and a dedicated B2B trade portal with automated tier pricing.

Architecture & Engineering Decisions

Custom Shopify OS 2.0 architecture with bespoke modular JSON templates
Dynamic material swatch and 360-degree rotation engine
B2B customer segmentation with tiered price scheduling
Automated logistics freight calculator based on volumetric dimensions

Technologies Deployed

Shopify LiquidJavaScript (ESNext)Tailwind CSSShopify B2B APIs

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